Skin Care for Man

Anti-aging creams are heavily marketed and advertised on television, with the promise of making the consumer look younger and reducing visible wrinkles on the skin. Traditionally, they have been targeted towards women, but products specifically targeting men are now common, often sold as part of collections of men's grooming and skin-care products by major brands like Zirh, Biotherm and many others. This change may be due to the fact that many societies in recent years have seen an increased focus on young looks, including in men, and some men report that they feel it is easier for younger-looking men to get an attractive job than it is for older-looking men. Additionally, it has become more socially acceptable for men to be conscious about their looks.

There are a range of cosmetic 'treatments' for the appearance of wrinkles on the skin such as plastic surgery and botox injections. Advertising presents anti-aging creams as an alternative to these more costly and invasive cosmetic treatments.