A sallow skin tone may be improved by increasing the blood circulation; likewise a pale tone. Anything that increases the flow of blood and brings more to the surface will improve the effect and give the skin a pinker tint. Regular exercises, a good brisk walk or body massage all help. A ruddy complexion is difficult to reduce although alcohol, coffee and spicy foods should be avoided and as far as the face is concerned, there are coloured prefoundation creams designed to help.